Say hi to Mister Zimi

Yes we all know there is a massive migration to Sydney thanks to RAFW but I know there are a few Melbourne-ites who'd rather die than brave the fash-pack.

If you are one of those Melb kids who are too cool to come up state (and we all know Melbourneians are WAY cooler than us up here), you should totally check out the Mister Zimi pop up store on Earl Street, and say hi to Zoe, the pretty face (and brain) behind the label.

the verdict is - CUSTOM COUTURE WORTHY FOR FASHION WEEK. Peeps in Sydney - Jealous??